商業(yè)計劃書：概述

來源: 互聯(lián)網(wǎng) 編輯： 2010/12/30 17:11:54　　字體：大小

　　一份好的商業(yè)計劃書能幫助創(chuàng)業(yè)者對自己所創(chuàng)立的企業(yè)、所面對的市場以及潛在的風(fēng)險等做出清晰的分析和判斷。今天我們就來學(xué)習(xí)一下商業(yè)計劃書的概述如何寫。

　　概述是整個商業(yè)計劃的第一部分，相當(dāng)于整個商業(yè)計劃的濃縮，使整個商業(yè)計劃的精華所在。一般將概述放在最后書寫，頁數(shù)應(yīng)控制在2頁以內(nèi)。

　　概述應(yīng)包括的基本內(nèi)容有：

　　企業(yè)的宗旨，例如：

　　In 2007, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where…

　　背景介紹，例如：

　　For many years people have…

　　The condition of the industry today is such that…

　　產(chǎn)品或服務(wù)及市場競爭情況，例如：

　　We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

　　企業(yè)目標(biāo)，例如：

　　Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

　　管理團(tuán)隊和管理組織，例如：

　　Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

　　市場策略，例如：

　　The fundamental thrust of our marketing strategy consists of…

　　財務(wù)狀況和計劃，例如：

　　In 5 years we will have… and our investors will be able to…

　　結(jié)論，例如：

　　ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…

【我要糾錯】責(zé)任編輯：cheery

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