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Strategic Management
1、strategic management : 戰(zhàn)略管理
That set of managerial decisions and actions that determines the long-run performance of an organization.
戰(zhàn)略管理是一組管理決策和行動(dòng),它決定了組織的長(zhǎng)期績(jī)效。
2、strategic management process: 戰(zhàn)略管理過程
An eight-step process that encompasses strategic planning, implementation, and evaluation.
是一個(gè)包含8個(gè)步驟的過程,其中包括戰(zhàn)略計(jì)劃、實(shí)施和評(píng)估。
3、opportunities : 機(jī)會(huì)
Positive trends in external environmental factors.
機(jī)會(huì)是外部環(huán)境因素的積極趨勢(shì)。
4、threats : 威脅
Negative trends in external environmental factors.
威脅是外部環(huán)境因素的負(fù)面趨勢(shì)。
5、Core competencies: 核心能力
An organization’s major value-creating skills , capabilities , and resources that determine its competitive weapons.
核心能力是組織主要的價(jià)值創(chuàng)造技能,它決定了組織的競(jìng)爭(zhēng)武器。
6、Strengths: 優(yōu)勢(shì)
Any activities the organization does well or any unique resources that it has.
優(yōu)勢(shì)是組織擅長(zhǎng)的活動(dòng)或者專有的資源。
7、Weaknesses: 劣勢(shì)
Activities the organization does not do well or resources it needs but does not possess.
劣勢(shì)是組織不擅長(zhǎng)的活動(dòng)或者非專有的資源。
8、SWOT analysis : SWTO分析
An analysis of the organization’s strengths, weaknesses, opportunities, and threats.
SWTO分析是對(duì)組織的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅的分析。
9、Corporate-level strategy: 公司層戰(zhàn)略
An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.
公司層戰(zhàn)略尋求確定公司應(yīng)該從事什么事業(yè)。
10、Stability strategy : 穩(wěn)定型戰(zhàn)略
A corporate-level strategy characterized by an absence of significant change.
穩(wěn)定型戰(zhàn)略是一種公司層戰(zhàn)略,其特征為基本不進(jìn)行重大的變革。
11、Growth strategy : 增長(zhǎng)型戰(zhàn)略
A corporate-level strategy that seeks to increase the level of the organization’s operations.
增長(zhǎng)型戰(zhàn)略是一種公司層戰(zhàn)略,它尋求組織的經(jīng)營(yíng)規(guī)模。
12、Related diversification : 相關(guān)多元化
When a company grows by merging with or acquiring firms in different but related industries.
相關(guān)多元化是指公司通過合并或收購(gòu)相關(guān)產(chǎn)品不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長(zhǎng)。
13、Unrelated diversification : 非相關(guān)多元化
When a company grows by merging with or acquiring firms in different and unrelated industries.
非相關(guān)多元化是指公司通過收購(gòu)和兼并不同產(chǎn)業(yè)、不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長(zhǎng)。
14、Retrenchment strategy : 緊縮型戰(zhàn)略
A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.
緊縮型戰(zhàn)略是一種公司層戰(zhàn)略,它用于處理組織的劣勢(shì),這種劣勢(shì)導(dǎo)致績(jī)效的下降。
15、BCG matrix : BCG矩陣
A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.
BCG矩陣是由市場(chǎng)份額和SBUS的增長(zhǎng)率而做出資源配置方案的戰(zhàn)略工具。
16、Business-level strategy : 事業(yè)層戰(zhàn)略
An organizational strategy that seeks to determine how an organization should compete in each of its businesses.
事業(yè)層戰(zhàn)略尋求決定組織應(yīng)該怎么在每項(xiàng)事業(yè)上展開競(jìng)爭(zhēng)。
17、Strategic business units : 戰(zhàn)略事業(yè)單位
Single businesses of an organization in several different businesses that are independent and that formulate their own strategies.
戰(zhàn)略事業(yè)單位即一個(gè)組織有多種不同的業(yè)務(wù),每一種業(yè)務(wù)有相對(duì)獨(dú)立和有自己的戰(zhàn)略。
18、Competitive advantage : 競(jìng)爭(zhēng)優(yōu)勢(shì)
What sets an organization apart; its distinct edge.
競(jìng)爭(zhēng)優(yōu)勢(shì)是使組織別具一格和有與眾不同的特色。
19、Cost leadership strategy : 成本領(lǐng)先戰(zhàn)略
A business-level strategy in which the lowest-cost producer in its industry.
成本領(lǐng)先戰(zhàn)略是一種營(yíng)銷層戰(zhàn)略,它是組織選擇了成為產(chǎn)業(yè)的低成本生產(chǎn)者的戰(zhàn)略。
21、Differentiation strategy : 差異化戰(zhàn)略
A business-level strategy in which a company offers unique products that are widely valued by customers.
差異化戰(zhàn)略即公司實(shí)施尋求提供與眾不同的產(chǎn)品,并得到顧客廣泛認(rèn)同的戰(zhàn)略。
22、Focus strategy : 聚焦戰(zhàn)略
A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.
聚焦戰(zhàn)略就是在狹窄的市場(chǎng)區(qū)隔上尋求成本優(yōu)勢(shì)或差異化優(yōu)勢(shì)。
23、Stuck in the middle : 徘徊其間
A situation in which an organization hasn’t been able to develop either a low cost or a differentiation competitive advantage.
即組織不能夠開發(fā)成本或差異化優(yōu)勢(shì)。
24、Functional-level strategy : 職能層戰(zhàn)略
An organizational strategy that seeks to determine how to support the business-level strategy.
是尋求決定如何支持事業(yè)層戰(zhàn)略的組織戰(zhàn)略。
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