F1-管理學(xué)術(shù)語英漢對照解釋（8）

Strategic Management

1、strategic management : 戰(zhàn)略管理

That set of managerial decisions and actions that determines the long-run performance of an organization.

戰(zhàn)略管理是一組管理決策和行動(dòng)，它決定了組織的長期績效。

2、strategic management process: 戰(zhàn)略管理過程

An eight-step process that encompasses strategic planning, implementation, and evaluation.

是一個(gè)包含8個(gè)步驟的過程，其中包括戰(zhàn)略計(jì)劃、實(shí)施和評估。

3、opportunities : 機(jī)會(huì)

Positive trends in external environmental factors.

機(jī)會(huì)是外部環(huán)境因素的積極趨勢。

4、threats : 威脅

Negative trends in external environmental factors.

威脅是外部環(huán)境因素的負(fù)面趨勢。

5、Core competencies: 核心能力

An organization’s major value-creating skills , capabilities , and resources that determine its competitive weapons.

核心能力是組織主要的價(jià)值創(chuàng)造技能，它決定了組織的競爭武器。

6、Strengths: 優(yōu)勢

Any activities the organization does well or any unique resources that it has.

優(yōu)勢是組織擅長的活動(dòng)或者專有的資源。

7、Weaknesses: 劣勢

Activities the organization does not do well or resources it needs but does not possess.

劣勢是組織不擅長的活動(dòng)或者非專有的資源。

8、SWOT analysis : SWTO分析

An analysis of the organization’s strengths, weaknesses, opportunities, and threats.

SWTO分析是對組織的優(yōu)勢、劣勢、機(jī)會(huì)和威脅的分析。

9、Corporate-level strategy: 公司層戰(zhàn)略

An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.

公司層戰(zhàn)略尋求確定公司應(yīng)該從事什么事業(yè)。

10、Stability strategy : 穩(wěn)定型戰(zhàn)略

A corporate-level strategy characterized by an absence of significant change.

穩(wěn)定型戰(zhàn)略是一種公司層戰(zhàn)略，其特征為基本不進(jìn)行重大的變革。

11、Growth strategy : 增長型戰(zhàn)略

A corporate-level strategy that seeks to increase the level of the organization’s operations.

增長型戰(zhàn)略是一種公司層戰(zhàn)略，它尋求組織的經(jīng)營規(guī)模。

12、Related diversification : 相關(guān)多元化

When a company grows by merging with or acquiring firms in different but related industries.

相關(guān)多元化是指公司通過合并或收購相關(guān)產(chǎn)品不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長。

13、Unrelated diversification : 非相關(guān)多元化

When a company grows by merging with or acquiring firms in different and unrelated industries.

非相關(guān)多元化是指公司通過收購和兼并不同產(chǎn)業(yè)、不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長。

14、Retrenchment strategy : 緊縮型戰(zhàn)略

A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.

緊縮型戰(zhàn)略是一種公司層戰(zhàn)略，它用于處理組織的劣勢，這種劣勢導(dǎo)致績效的下降。

15、BCG matrix : BCG矩陣

A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.

BCG矩陣是由市場份額和SBUS的增長率而做出資源配置方案的戰(zhàn)略工具。

16、Business-level strategy : 事業(yè)層戰(zhàn)略

An organizational strategy that seeks to determine how an organization should compete in each of its businesses.

事業(yè)層戰(zhàn)略尋求決定組織應(yīng)該怎么在每項(xiàng)事業(yè)上展開競爭。

17、Strategic business units : 戰(zhàn)略事業(yè)單位

Single businesses of an organization in several different businesses that are independent and that formulate their own strategies.

戰(zhàn)略事業(yè)單位即一個(gè)組織有多種不同的業(yè)務(wù)，每一種業(yè)務(wù)有相對獨(dú)立和有自己的戰(zhàn)略。

18、Competitive advantage : 競爭優(yōu)勢

What sets an organization apart; its distinct edge.

競爭優(yōu)勢是使組織別具一格和有與眾不同的特色。

19、Cost leadership strategy : 成本領(lǐng)先戰(zhàn)略

A business-level strategy in which the lowest-cost producer in its industry.

成本領(lǐng)先戰(zhàn)略是一種營銷層戰(zhàn)略，它是組織選擇了成為產(chǎn)業(yè)的低成本生產(chǎn)者的戰(zhàn)略。

21、Differentiation strategy : 差異化戰(zhàn)略

A business-level strategy in which a company offers unique products that are widely valued by customers.

差異化戰(zhàn)略即公司實(shí)施尋求提供與眾不同的產(chǎn)品，并得到顧客廣泛認(rèn)同的戰(zhàn)略。

22、Focus strategy : 聚焦戰(zhàn)略

A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.

聚焦戰(zhàn)略就是在狹窄的市場區(qū)隔上尋求成本優(yōu)勢或差異化優(yōu)勢。

23、Stuck in the middle : 徘徊其間

A situation in which an organization hasn’t been able to develop either a low cost or a differentiation competitive advantage.

即組織不能夠開發(fā)成本或差異化優(yōu)勢。

24、Functional-level strategy : 職能層戰(zhàn)略

An organizational strategy that seeks to determine how to support the business-level strategy.

是尋求決定如何支持事業(yè)層戰(zhàn)略的組織戰(zhàn)略。

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