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Company Plans（公司規(guī)劃）
Short-Term Planning
Planning strategy for the coming twelve month period.
Long-Term Planning
Planning strategy for the next three to five years.
Strategy
An action plan for achieving goals.
Top-Down
Decision making and command organization that originates from the highest rank and is then delegated to those levels below.
Projection
Estimate of future performance using currently-available data.
Implementation
The act of carrying out a strategy by communicating goals through the chain of command.
Focus Group
A small group selected from a wider population to find out how they feel about a company's current products and strategy.
Year-Over-Year
Measure of performance compared to the same period in the previous year （e.g.，year over year sales）。
短期規(guī)劃
未來12個月的規(guī)劃策略。
長期規(guī)劃
未來3到5年的規(guī)劃策略。
策略
完成目標的行動綱領。
自上而下
從公司最高層逐步往下的決策和命令結構。
預測
使用當前數據預測未來趨勢。
實施
通過命令鏈傳達目標，實施策略。
焦點組
選自較大范圍的一個小規(guī)模組，確定他們對公司目前產品和策略的看法。
年同期
比較上一年同期的業(yè)績（如：年同期銷售）。
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