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谷歌在中國市場狀況不佳(雙語)

來源: 互聯(lián)網 編輯: 2011/04/23 09:28:56  字體:

  A year after Google Inc. moved its search services out of mainland China, the Internet giant is struggling to maintain traction on a range of businesses in the country despite its executives' desire to keep growing in the wake of a feud with the Chinese government.

  谷歌公司(Google Inc.)與中國政府發(fā)生不和、并將其搜索服務撤離中國內地一年之后,雖然這個互聯(lián)網巨頭的高管們希望繼續(xù)保持增長,但它在中國的一系列業(yè)務還是很難維持勢頭。

  Chinese online media company Sina Corp. said this week that it dropped Google's Web-search service from its popular portal site, marking an end to one of the U.S. firm's most important remaining partnerships in the market.

  中國在線傳媒公司新浪(Sina Corp.)本周說,其備受歡迎的門戶網站已經棄用谷歌網頁搜索服務。谷歌在中國市場剩余的最重要合作關系之一就此終結。

  At the same time, Google's Gmail free email service has become difficult to use in China; the company blames stepped-up efforts by censors to disrupt Gmail access.

  與此同時,谷歌免費電子郵件服務Gmail在中國的使用已經變得困難。谷歌將此歸因于審查者對用戶訪問Gmail加強了干擾。

  Meanwhile, new regulations to tighten oversight of online map providers make the future of Google's map service in China unclear. On Thursday, the deadline for applying for new online mapping licenses, Google said it was in discussions with the government on how it can continue operating the service. It wouldn't comment on the likely outcome of those talks.

  另外,對在線地圖提供商強化監(jiān)管的新規(guī),也使谷歌地圖服務在中國的未來變得撲朔迷離。周四是申請新的在線地圖牌照的截止日期,當天谷歌說,它正在跟政府談它可以怎樣繼續(xù)運行這項服務。谷歌拒絕談論這些談判可能會是個什么結果。

  The developments are the latest signs that significant parts of Google's business in China, home to more than 450 million Internet users, have been unraveling since March 2010. It was then that Google replaced its self-censored China search service with an unfiltered version based in Hong Kong, citing censorship and cyberattacks.

  Bloomberg News百度和谷歌上的北京地圖。這些情況進一步說明,在網民數(shù)量超過4.5億的中國,谷歌的部分業(yè)務從2010年3月份以來一直在縮減。當時,谷歌以審查和網絡攻擊為由,用一個基于香港、未經過濾的搜索服務取代了它在中國內地實行自我審查的版本。

  The company's share of search-market revenue in China dropped to 19.6% last quarter from 35.6% a year earlier, or just before Google's announcement, according to research firm Analysys International.

  據研究公司易觀國際(Analysys International)數(shù)據,谷歌上季度在中國搜索市場收入中的份額,已從一年以前、也就是谷歌宣布退出之前的35.6%下降到19.6%。

  Chinese rival Baidu Inc. has thrived in the wake of weakened competition from Google, increasing its share of search-market revenue to 75.5% in the fourth quarter from 58.4% in the last three months of 2009, according to Analysys.

  由于來自谷歌的競爭弱化,中國對手百度公司(Baidu Inc.)茁壯成長。據易觀國際數(shù)據,去年四季度它在搜索市場收入中的份額是75.5%,2009年第四季度的份額為58.4%。

  Meanwhile, phones with Google's Android software, shipped officially in China from Motorola Mobility Holdings Inc., come pre-installed with links to search products by Baidu and Microsoft Corp.'s Bing, but not Google.

  與此同時,由摩托羅拉(Motorola Mobility Holdings Inc.)經正規(guī)渠道在中國銷售、安裝谷歌Android軟件的手機,只預裝了百度和微軟(Microsoft Corp.)必應(Bing)搜索產品的鏈接,沒有谷歌的鏈接。

  Still, Google has fared better than the most dire expectations after its year-ago move, which some analysts said might trigger a complete block of its services in China. Google still offers music-search services in China and maintains operations such as sales and research. While its Web-search services are often unstable due to sporadic connection disruptions by China's Web filters, the search sites remain accessible.

  但谷歌的表現(xiàn)好于一年前宣布退出后最悲觀的預期。有部分分析師說,宣布退出有可能使它的服務在中國遭遇全面封殺。谷歌仍在中國提供音樂搜索服務,并維持著銷售和研究等運營活動。由于中國網絡過濾器時不時地造成連接中斷,谷歌的網頁搜索常常不穩(wěn)定,但搜索頁面仍然是可以訪問的。

  Google's president of Asian-Pacific operations, Daniel Alegre, said in January that Google is still committed to China and continues to invest "aggressively." He didn't provide details.

  谷歌亞太區(qū)總裁阿萊格爾(Daniel Alegre)在1月份說,谷歌對中國市場仍有堅定信念,并且仍在“大舉”投入。他沒有具體說明。

  Google spokeswoman Jessica Powell on Thursday said growth in China isn't dependent on Web-search traffic in the country, and that the company continues to experience growth in revenue from China through sales of ads on its international websites purchased by Chinese companies targeting overseas users, as well as display ads on third-party websites.

  谷歌發(fā)言人鮑爾(Jessica Powell)周四說,公司在中國市場的增長并不是取決于它在這個國家的網頁搜索流量,通過向中國瞄準海外用戶的公司出售其國際網站上的廣告和第三方網站上的展示廣告,它在中國仍然實現(xiàn)著收入的增長。

  In the past year, Google's deals to provide technical support and Web-search services to partners, such as online forum operator Tianya.cn and Tom Group Ltd., have ended -- in part because the company is phasing out agreements to provide censored content to its partners.

   過去一年,谷歌向網絡論壇運營商天涯網(Tianya.cn)和TOM集團有限公司(Tom Group Ltd.)等合作伙伴提供技術支持和網頁搜索服務的交易紛紛終止,部分原因在于,谷歌正在逐步取消向合作伙伴提供審查后內容的協(xié)議。

  Ms. Powell said the company continues to work with "hundreds of partners," large and small, in China. Google's own Transparency Report shows that traffic from users in China has gradually decreased as a percentage of overall global traffic, to below 20% now from around 30% before the change.

  鮑爾說,公司仍在與中國的“數(shù)百家”大大小小的伙伴合作。谷歌自己的“透明度報告”顯示,中國用戶的流量占全球總流量的比例,已經從宣布退出前的30%左右逐步下降到目前的不足20%。

我要糾錯】 責任編輯:梓墨

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