【考前鎮(zhèn)魂】ACCA《戰(zhàn)略商業(yè)領(lǐng)袖》SBL科目特點(diǎn)及學(xué)習(xí)建議

如何get到考官出題思路

答題技巧一：注意題目所給關(guān)鍵詞

Define 給出定義即可

Describe 定義+主要特點(diǎn)

Explain 定義+知識(shí)點(diǎn)展開(kāi)

Contrast/Distinguish 比較兩樣或幾樣的異同，即各自的定義和區(qū)別

Analyse 分析現(xiàn)在情況，經(jīng)常需利弊都講

Identify 找出內(nèi)容

Explore 不僅要從書(shū)本上分析，還要考慮case和case外的論點(diǎn)(use common sense)

Assess/Discuss 考量?jī)?yōu)缺點(diǎn)等，考量看法的準(zhǔn)確性。需要將正反利弊情況都講

Construct the case for 支持觀點(diǎn)，并提供supporting

Construct the case against 反對(duì)觀點(diǎn)，并提供supporting

Recommend 提出建議

Criticize批評(píng)某個(gè)觀點(diǎn)，并提供supporting（通常與best practice不相符）

Evaluate/Critically evaluate 從雙方面討論（支持/反對(duì)）

答題技巧二：題目與Model聯(lián)系

? Business strategy –Mission (values), goals & objectives; Strategy lenses

? Strategy position – PESTEL; Porter’s diamond; SWOT; Porter’s 5 forces; Value chain; Culture web;

(Industry life cycle; Scenarios & forecasting; Marketing mix; Benchmarking; CSF & KPI)

? Strategy choice – Corporate parent; BCG; Ashridge model; Public sector model; TOWS matrix; Strategy clock; Growth method & Success criteria

? Strategy implementation – Organisational structures; Mintzberg configuration; Change management – types & contextual factors; Balanced scorecard

? Business processes – Process redesign; Process-strategy matrix; Software; Outsourcing

? Information technology – Supply chain management & e-procurement; 6 “I”s; Customer relationship management; Pricing strategy

? Project management – Project life cycle – control; Cost & benefit management; Risk management

? Finance – Ratio analysis; Expected value & decision tree; Budget

? People – Leadership; Job design

此外，P階段考試切記要結(jié)合案例。不要脫離案例，完全照搬書(shū)本知識(shí)。如果只是羅列書(shū)本知識(shí)，不會(huì)得到理想的分?jǐn)?shù)。

Professional Marks 專業(yè)分得取技巧

根據(jù)ACCA戰(zhàn)略專業(yè)學(xué)習(xí)指南的規(guī)定，專業(yè)分?jǐn)?shù)是指在技術(shù)知識(shí)水平之外的能力和技能，包括作為第三級(jí)知識(shí)水平能力基礎(chǔ)的綜合和評(píng)估。ACCA高級(jí)階段的考試中引入professional marks（專業(yè)分?jǐn)?shù)），旨在讓考生展示以及ACCA考試團(tuán)隊(duì)評(píng)估雇主所期望的ACCA學(xué)員具備的特定專業(yè)溝通技能和高級(jí)職業(yè)能力。