2017年ACCA考試 P3答題技巧

P3考試內(nèi)容分為Section A和Section B兩部分，分值各為50分。

我們?cè)谧鲱}時(shí)，要合理安排時(shí)間，避免做不完題目，或者會(huì)的題目答不完整。

答題技巧一：注意題目所給關(guān)鍵詞

Define 給出定義即可

Describe 定義+主要特點(diǎn)

Explain 定義+知識(shí)點(diǎn)展開(kāi)

Contrast/Distinguish 比較兩樣或幾樣的異同，即各自的定義和區(qū)別

Analyse 分析現(xiàn)在情況，經(jīng)常需利弊都講

Identify 找出內(nèi)容

Explore 不僅要從書(shū)本上分析，還要考慮case和case外的論點(diǎn)(use common sense)

Assess/Discuss 考量?jī)?yōu)缺點(diǎn)等，考量看法的準(zhǔn)確性。需要將正反利弊情況都講

Construct the case for 支持觀點(diǎn)，并提供supporting

Construct the case against 反對(duì)觀點(diǎn)，并提供supporting

Recommend 提出建議

Criticize批評(píng)某個(gè)觀點(diǎn)，并提供supporting（通常與best practice不相符）

Evaluate/Critically evaluate 從雙方面討論（支持/反對(duì)）

答題技巧二：題目與Model聯(lián)系

• Business strategy –Mission (values), goals & objectives; Strategy lenses

• Strategy position – PESTEL; Porter’s diamond; SWOT; Porter’s 5 forces; Value chain; Culture web;

(Industry life cycle; Scenarios & forecasting; Marketing mix; Benchmarking; CSF & KPI)

• Strategy choice – Corporate parent; BCG; Ashridge model; Public sector model; TOWS matrix; Strategy clock; Growth method & Success criteria

• Strategy implementation – Organisational structures; Mintzberg configuration; Change management – types & contextual factors; Balanced scorecard

• Business processes – Process redesign; Process-strategy matrix; Software; Outsourcing

• Information technology – Supply chain management & e-procurement; 6 “I”s; Customer relationship management; Pricing strategy

• Project management – Project life cycle – control; Cost & benefit management; Risk management

• Finance – Ratio analysis; Expected value & decision tree; Budget

• People – Leadership; Job design

此外，P3考試切記要結(jié)合案例。不要脫離案例，完全照搬書(shū)本知識(shí)。如果只是羅列書(shū)本知識(shí)，不會(huì)得到理想的分?jǐn)?shù)。