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及時接收考試資訊及
備考信息
P3考試內(nèi)容分為Section A和Section B兩部分,分值各為50分。
我們在做題時,要合理安排時間,避免做不完題目,或者會的題目答不完整。
答題技巧一:注意題目所給關鍵詞
Define 給出定義即可
Describe 定義+主要特點
Explain 定義+知識點展開
Contrast/Distinguish 比較兩樣或幾樣的異同,即各自的定義和區(qū)別
Analyse 分析現(xiàn)在情況,經(jīng)常需利弊都講
Identify 找出內(nèi)容
Explore 不僅要從書本上分析,還要考慮case和case外的論點(use common sense)
Assess/Discuss 考量優(yōu)缺點等,考量看法的準確性。需要將正反利弊情況都講
Construct the case for 支持觀點,并提供supporting
Construct the case against 反對觀點,并提供supporting
Recommend 提出建議
Criticize批評某個觀點,并提供supporting(通常與best practice不相符)
Evaluate/Critically evaluate 從雙方面討論(支持/反對)
答題技巧二:題目與Model聯(lián)系
• Business strategy –Mission (values), goals & objectives; Strategy lenses
• Strategy position – PESTEL; Porter’s diamond; SWOT; Porter’s 5 forces; Value chain; Culture web;
(Industry life cycle; Scenarios & forecasting; Marketing mix; Benchmarking; CSF & KPI)
• Strategy choice – Corporate parent; BCG; Ashridge model; Public sector model; TOWS matrix; Strategy clock; Growth method & Success criteria
• Strategy implementation – Organisational structures; Mintzberg configuration; Change management – types & contextual factors; Balanced scorecard
• Business processes – Process redesign; Process-strategy matrix; Software; Outsourcing
• Information technology – Supply chain management & e-procurement; 6 “I”s; Customer relationship management; Pricing strategy
• Project management – Project life cycle – control; Cost & benefit management; Risk management
• Finance – Ratio analysis; Expected value & decision tree; Budget
• People – Leadership; Job design
此外,P3考試切記要結合案例。不要脫離案例,完全照搬書本知識。如果只是羅列書本知識,不會得到理想的分數(shù)。
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