One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968. ____________ (1) Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality ____________ (2) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes ____________ (3)
The Information Link means making sure the company responds quickly to people’s demands. ____________ (4) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales. ____________ (5)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
【正確答案】：DAFCE
【答案解析】：
1. 首先要看空句前面有沒有關(guān)連詞，前句有個(gè)時(shí)間是1968年，也就是Benetton family第一家店的開業(yè)時(shí)間，與這個(gè)時(shí)間有關(guān)系的就是選項(xiàng)D 對(duì)現(xiàn)在情況的描述，Benetton shops in major cities all over the world意思是Benetton的店已經(jīng)遍布世界各地了。正好形成了對(duì)照關(guān)系，非常符合文意。
2. 前一句是To build a successful business, you have to develop products around things people value, especially quality.為建立成功的商業(yè)，就必須要圍繞消費(fèi)者的價(jià)值觀，特別是質(zhì)量。也就是站在消費(fèi)者的立場(chǎng)上開發(fā)產(chǎn)品。與此意思相近的是A正因?yàn)槿绱耍珺enetton的創(chuàng)辦人開始問(wèn)人們需要什么商品。
3. 前一句是For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. Benetton公司來(lái)說(shuō)就是根據(jù)顧客的喜好來(lái)做衣服，和這個(gè)意思相關(guān)的就是選項(xiàng)F，這就是定做。
4. The Information Link means making sure the company responds quickly to people’s demands..信息關(guān)聯(lián)就是保證公司能盡快對(duì)顧客的需要作出反應(yīng)，怎樣做到這點(diǎn)呢，選項(xiàng)C給了我們答案，在每出售一件商品都要記錄商品的信息，這樣就可以知道哪些商品比較暢銷。
5. All the stores have the same clothing, the same window displays, and the same approach to sales.這里前一句話是所有的連鎖店都是賣的同樣的衣服，同樣的陳列方式，同樣的銷售方式，這樣做的目的是為了讓消費(fèi)者放心購(gòu)買他們的商品。
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